My approach is to design qualitative research customized to meet your specific business issues and goals. No two situations or organizations are alike, and research should reflect your situation. My training and experience with a wide variety of qualitative research techniques means that you have the best methodology to address your objectives.

From defining objectives, designing methodology, to field management, facilitation, analysis and reporting, I personally manage each project from start to finish.  This seamless execution means that there are no surprises! Your project is in the hands of a research professional with 25+ years of experience, including roles as a corporate Marketing Research Director and Brand Manager.

“Before each study she makes the effort to thoroughly understand the background of the project and the issues at hand, and as a result, she always addresses our objectives and provides insightful recommendatiuons.”