Sara McKinley has over 25 years of marketing and marketing research experience. She has 14 years of client side experience in consumer packaged goods, including marketing and marketing research roles with Quaker Oats and Nestle. She also has experience as a research supplier managing both qualitative and quantitative projects. Sara began conducting qualitative research in 1995.

Sara has an MBA in Marketing from J.L. Kellogg School of Management at Northwestern University and a BS in Agriculture from Purdue University. Sara is a member of QRCA (Qualitative Research Consultants Association). She is a member of the Sacramento United Way marketing committee, contributing marketing research support.

In her spare time, Sara enjoys spending time with her husband and four dogs. She participates in cycling, master’s swimming and dog agility. She and her husband participate in ultramarathon trail running and dog agility.

“She provides great strategic insights and recommendations in her final reports...which have become the gold standard in my group.”